

Your story can flow directly into your value proposition. Ongoing volunteer work or community involvement, if applicable.What you were doing before real estate, if applicable (Ex.Why you became a real estate agent, and why you love it.It’s your opportunity to establish a connection with your reader and convince them that you’re a trustworthy and good-natured person, worthy of their business. Your goal here is to provide some biographical information while also shedding light on your personality, your values and what makes you, you.

This is where you’re going to go into more depth about who you are and what you do. Ex: “If you’re looking for a REALTOR® with passion, enthusiasm and deep expertise, you’ve come to the right place.” Ex: “… with more than 15 years of selling and buying experience.”

Ex: “I’m a Toronto-based real estate agent…” In these two to three short sentences, you want to briefly summarize: Your introduction should build on your headline. Now it’s time to make sure they’re actually going to stick around to read the whole page.
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How do you describe yourself authentically and convincingly, striking a balance between selling yourself and not sounding full of yourself? Writing about yourself is never easy, especially when your goal is to convince people to hire you. Thales obviously never had to write an ‘About Me’ page for his real estate website. The ancient Greek philosopher Thales said, “The most difficult thing in life is to know yourself.”
